Logo and brand identity design in Chicago
Services

Branding & Logo Design in Chicago

Your logo is on your website, your storefront, your invoices, and your work van. I design brand identities for Chicago businesses that look professional everywhere they appear — in English, Spanish, or both.

A brand is a promise your customers recognize

Branding for a local business isn’t a 90-page brand book. It’s a logo people remember, colors that look like you, and a consistent look across every place a customer finds you — Google, your website, your sign, your truck. When those all match, customers trust you faster and remember you longer. When they don’t, you look like three different companies.

Designed for real-world use

A logo that only looks good on a white website header isn’t a logo — it’s a decoration. I design marks that survive the real world: embroidered on polos, vinyl-wrapped on vans, printed on invoices, stamped on yard signs. You get every file format you’ll ever need — vector, print, web, social — organized and yours forever.

Bilingual branding for bicultural customers

If your business serves Chicago’s Latino community, your brand needs to work in two languages without looking translated. I design bilingual identities — names, taglines, and lockups reviewed in both English and Spanish — so your brand feels native to every customer you serve, not just some of them.

What’s included

  • Custom logo design with revisions
  • Color palette & typography system
  • Full file package: vector, print, web, social
  • Bilingual EN/ES lockups available
  • Business card & letterhead layouts
  • Brand you fully own — all source files

How this works

  1. Discovery conversation

    We talk about your customers, your competitors, and what you want people to feel when they see your name. In person, over coffee works great.

  2. Concepts & refinement

    You review real concepts — not one “take it or leave it” option — and we refine your favorite until it’s right.

  3. Rollout everywhere

    Your new identity applied to your website, Google profile, and socials, so customers see one consistent business everywhere.

What it costs

Logo & brand identity packages typically start around $750, or are included at a discount with any website project. Fixed quote in writing before work starts.

Pricing

Common questions

Top service areas

I meet clients in person across Chicago and Illinois. Popular areas for this service:

Ready to talk it through?

Every project starts with a free, no-pitch, in-person consultation. You’ll get honest advice and a fixed written quote — even if the advice is “you don’t need me yet.”

Get my free consultation