Local SEO is a different game
Ranking a local business isn’t about tricking an algorithm — it’s about proving to Google that you’re real, relevant, and nearby. That means a complete and active Google Business Profile (complete profiles get up to 7× more clicks), consistent name-address-phone citations across the web, reviews that keep coming, and pages on your site that actually mention the neighborhoods and cities you serve. Most agencies treat this as an add-on. I bake it into every site from day one.



